Gig Economy and the Creative ClassIn Dicembre 9, 2018 da admin
The innovative use of technology has facilitated the on-demand services by leveraging creative labor and building a new class of independent creators.
As the world of work continues to transition across industries, the gig economy has emerged as the prime driver of change. The rise of freelancers has irreversibly transformed companies to collaborate on digital platforms to match their demand of work in a wide range of areas. Organizations have started relying on freelancing platforms to capitalize on the skills and resources offered globally.
On-demand creative services such as visual arts, writing, graphic design, video, music and photography continue to grow, predominantly powered by the gig economy. The current and future demand for these services can be correlated with the growth in smartphone and internet usage. Digital technology has resulted in internet becoming a distribution channel and a tool for brands and creators to collaborate.
A recent LinkedIn research found that arts, design, media and communications are the top industries for freelance workers, sharing 80% of the gig economy. Creators are at the heart of this rapid evolution and there are multitudes of collaboration platforms which are giving back the creative freedom to these diverse community of independent creators.
The arrival of gig economy has opened up a plethora of opportunities to the creative community who have otherwise been historically under-served. Collaboration platforms have enabled creators to monetize their skill-sets in respective fields. These platforms offer ratings and reviews of workers profiles which can be used by companies to seek talent. As the gig economy expands, more creative artists will be motivated to join these collaboration platforms to supplement their income.
Pioneering The Future
The seismic shift from traditional work models to collaborating with the new class of independent creators will be fuelled by digital platforms like Upwork, Behance, Fiverr and Dextra. Deconstructing work has never been easier after the emergence of Gig economy and it has become a boon for companies to tap into the potential of a new creative generation. The gig economy is here to stay and the future of work will be determined by how soon brands bridge the surplus supply of creators with demand for their work.
Marketing Manager at Dextra
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Dextra — a collaborative platform for all creative people around the world. You can find musicians, dancers, artists, film-makers, designers and all other types of creative talent to network and collaborate with.
feedtitle: Dextra – Medium